Social Media Marketing

Learn how to market and promote your business online using popular social media platforms like LinkedIn, Instagram, and Pinterest.

This video course includes downloadable guides and links to additional resources.

Course Content

Module 1 – 5-Minute Social Media Content

This module covers how to create quick and easy social media content in less than 5 minutes.

1 – Introduction To Social Media Content Marketing

This video introduces you to a simple content marketing strategy that you can implement to create content for social media quickly and easily. (4:08)

2 – Analyze Your Audience

This video shows you how to analyze your audience. (7:28)

3 – Similar Interests

This video introduces you to the concept of affinity audiences within the Facebook Audience Insights tool. (2:59)

4 – Where Do They Hang Out?

Learn how to dig further and take a look at how people are engaging with different pages with similar affinities. (6:54)

5 – Magazines – What Kind Of Images Inspire Them?

This video shows you how to identify the kind of images that will inspire your audience. (5:29)

6 – Choosing Powerful Words

In this video, you will learn how to combine powerful images and words to create great content. (5:08)

7 – Image Creation

This video explores different tools you can use to create great social media content. (9:07)

8 – Organizing Your Social Media Content

This video shows you how to organize your content into collections. (3:11)

9 – Auto Scheduling Content

This video shows you how to auto-schedule your content. (6:13)

Module 2 – Social Media Marketing

This module provides a basic overview of how to market your business, grow your brand community, drive more traffic, and increase engagement and awareness using some of the top social media platforms.

1 – Overview Of Social Media Marketing

This video provides an overview of what is covered in this module’s videos. (0:41)

2 – Marketing On Facebook & Instagram

Learn how to leverage your business marketing online using Facebook and Instagram. (19:05)

3 – Marketing On Twitter & YouTube

Learn how to leverage your business marketing online using Twitter and YouTube. (13:36)

4 – Marketing On LinkedIn & Pinterest

Learn how to leverage your business marketing online using LinkedIn and Pinterest. (10:03)

Module 3 – Social Marketing

This training module provides additional information on marketing and promoting your business on social media.

1 – Introduction To Social Marketing

This video provides an introduction to marketing your business on social media platforms. (17:49)

2 – Setting Social Marketing Goals

Learn how to set goals for your social marketing campaigns. (7:27)

3 – Your Social Content Strategy

Learn how to start implementing an effective content strategy to help grow your social media presence. (8:49)

Module 4 – Emerging Social Media Platforms

This video course helps you discover new and emerging social media platforms you can leverage for your marketing. After completing this module, you will be more aware of lesser-known more recent social platforms

1 – Course Overview

This video provides an overview of what is covered in this training module. (0:37)

2 – Emerging Social Platforms – Part 1

This video covers TikTok, Clubhouse, Caffeine, and Houseparty. (5:47)

3 – Emerging Social Platforms – Part 2

This video covers Snapchat, Signal, Parler, and MeWe. (6:04)

4 – Emerging Social Platforms – Part 3

This video covers CloutHub, Nextdoor, CoFoundersLab, and Alignable. (5:11)

Module 5 – Organic LinkedIn Marketing

This module shows you how to increase your reach with organic LinkedIn marketing and how to effectively use LinkedIn to grow your business.

1 – Overview

This video provides a brief overview of what is covered in this module. (0:34)

2 – Using LinkedIn For Business

This video provides a brief overview of using LinkedIn for business. (6:05)

3 – Your LinkedIn Business Account

This video covers setting up and using your LinkedIn business account. (6:56)

4 – Using Personal Profiles And Groups

Learn how to leverage your personal profile and LinkedIn groups. (4:51)

Module 6 – LinkedIn Advertising

In this video training course, you will learn how to promote your business effectively using LinkedIn advertising. This training module provides a brief overview of the modules, how to get started with Campaign Manager, creating a LinkedIn ad, and targeting and budgets.

1 – Overview

This video provides an overview of the topics covered in the LinkedIn ads video training module. (0:34)

2 – Getting Started With Campaign Manager

This video shows you how to get started with Campaign Manager. (6:53)

3 – Creating A LinkedIn Ad

This video walks you through the process of creating an actual LinkedIn Ad. (8:06)

4 – Targeting And Budgets

Learn how to work with LinkedIn Advertising targeting and budgets. (4:04)

Module 7 – LinkedIn Marketing Basics

This training module covers marketing and promoting your business on LinkedIn.

1 – Introduction To LinkedIn Marketing

Learn about the benefits and advantages of marketing your business online on LinkedIn. (2:16)

2 – Setting Goals For LinkedIn Marketing

Learn how to set goals for marketing your business on LinkedIn. (6:39)

3 – Getting Started On LinkedIn

This video covers important steps you need to know to start marketing your business on LinkedIn. (3:04)

4 – LinkedIn Pages & Groups

Learn how to promote your business on LinkedIn using Pages and Groups. (7:42)

Module 8 – Instagram Marketing

This training module covers marketing and promoting your business on Instagram.

1 – Introduction To Instagram Marketing

This video provides an introduction to marketing your brand on Instagram. (3:04)

2 – Establishing Goals

Learn how to set goals for marketing your business on Instagram. (6:19)

3 – Getting Started On Instagram

This video covers important steps you need to know to start marketing your business on Instagram. (4:27)

4 – Instagram Content & Best Practices

This video walks you through the process of adding content to your Instagram account and best practices when promoting your business on the platform. (6:28)

Module 9 – Instagram Influencers

This training module covers marketing your business online using Instagram influencers.

1 – Introduction To Instagram Influencers

Discover the benefits and advantages of using Instagram influencers to help you grow your business online. (4:25)

2 – What To Look For In Influencers

This video gives you a breakdown of what to look for when searching for an influencer to collaborate with on Instagram. (3:12)

3 – Working With Influencers

Learn how to work with Instagram influencers to boost your brand online and increase sales of your products and services. (5:08)

Module 10 – Pinterest Marketing

In this video training course, you will learn how to increase your business marketing reach with Pinterest. This training module provides a brief overview and introduction to Pinterest.com, how to set up a Pinterest business account, and using Pinterest marketing tools to effectively grow your business using the platform.

1 – Overview

This video provides an overview of the topics covered in the Pinterest video training module. (0:33)

2 – Introduction To Pinterest

This video provides an introduction to Pinterest. (7:16)

3 – Setting Up And Using A Pinterest Business Account

Learn how to set up and use a Pinterest business account. (15:30)

4 – Pinterest Marketing Tools

Discover various Pinterest marketing tools that you can use to grow your business effectively on the platform. (10:25)

Module 11 – Pinterest Marketing Basics

This training module covers marketing your business online using Pinterest.

1 – Introduction To Pinterest

Learn to use the visually engaging pins and boards on Pinterest to promote and market your business online. (3:44)

2 – Setting Campaign Goals

Learn how to set goals for marketing your business on Instagram. (6:19)

3 – Getting Started On Pinterest

This video covers important steps you need to know to start marketing your business on Pinterest. (3:49)

4 – Pinterest Content Ideas & Best Practices

This video provides good content ideas and covers best practices for marketing your business on Pinterest. (7:15)

Module 12 – Pinterest Basics

This training module covers the basics of marketing and promoting your business online using Pinterest.

1 – Overview Of Pinterest

This video provides an introduction to Pinterest and why you should market your business on Pinterest. (4:49)

2 – What Do You Do On Pinterest?

Learn how to ‘pin’ on Pinterest. (2:54)

3 – The 6 Steps To Pinterest Marketing Success

This video covers the 6 steps to marketing your business on Pinterest. (3:46)

4 – How To Create A Pinterest Account

This video walks you through the process of setting up an account on Pinterest. (4:28)

5 – How To Optimize Your Pinterest Profile

Learn how to optimize your Pinterest profile for maximum traffic. (3:33)

6 – Creating Pinterest Boards

Learn how to create boards on Pinterest. (4:36)

7 – How To Get The Most Out Of Pinning

This video walks you through the two most powerful and effective features of using Pinterest. (9:41)

8 – How To Get Followers On Pinterest

Learn how to get more followers on Pinterest. (9:26)

9 – Pinterest Success Stories

This video walks you through case studies of businesses that have developed a successful Pinterest presence and provides useful insights on their success. (16:47)

10 – How To Pick A Topic – Video Walkthrough

This ‘over the shoulder’ video walks you through the process of picking topics on Pinterest that will attract more followers to your boards. (28:12)

11 – Pinning – Video Walkthrough

This ‘over the shoulder’ video walks you through the process of adding pins on Pinterest. (34:43)

12 – Getting Followers – Video Walkthrough

This ‘over the shoulder’ video walks you through the process of getting more followers on Pinterest. (21:58)

Course Duration: 7 hours 18 mins

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