Facebook Marketing

$19.95

Learn how to drive more traffic to your website and how to better promote your business online using Facebook.

(check out the sample video tutorial above!)

Facebook Marketing - WPMasterclasses.com

About This Course

Number of Lessons: 26

Course Duration: 2 hours 11 minutes

Course ID: WPMC-0036

See description of video tutorials below.

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Description

Facebook Marketing

Facebook lets you gain increased exposure online and target many potential new customers, gain insights about your target audience, gather more leads, lower your marketing expenses, build brand loyalty, increase your web traffic, boost your SEO, research (spy on) your competitors, and so much more!

This video training course shows you how to drive more traffic to your website and more customers to your business using Facebook. An additional training module covering the basics of setting up a Facebook account and a business page is also included, as well as links to additional information, useful resources, and downloadable guides.

Course Content

Module 1 – Facebook Marketing

There are many different ways to use Facebook to drive traffic. The videos in this training module cover the basics of driving highly targeted traffic to your Facebook page and building an active community.

1 – Free Facebook Traffic

This video introduces you to the method for getting free traffic from Facebook discussed in this training module by focusing on targeting quality vs. quantity users. (4:06)

2 – Demographics

This video shows you how to work out the demographics of the audience you will be marketing to. (9:28)

3 – Finding Groups With Active Fans

This video shows you how to find groups with active fans that you can target for your products or services. (5:29)

4 – How To Pinpoint And Recruit Fans

Learn how to pinpoint and recruit active fans as you build your Facebook page. (4:59)

5 – Fan Page Engagement

This video covers areas that will help you build fan page engagement like how frequently to post content, what content to post on your page, and where to get ideas for content that you can post to your page. (5:04)

6 – Outsourcing And Automating Traffic From Facebook

This video shows you how to outsource and automate the process and methods discussed in this training module. (6:03)

7 – How To Add A Facebook Widget To Your Sidebar

This video shows you how to add a Facebook widget to the sidebar of your WordPress site or blog. (5:42)

8 – Market Your Business By Posting To Facebook

This video covers posting content to promote your business on Facebook. (9:50)

Module 2 – Facebook Advertising

This training module includes practical information and useful tips to help you maximise the effectiveness of your Facebook Ad campaigns.

1 – Getting Started With Facebook Ads

This video explains why you should advertise on Facebook and covers the bsics of gettings started with the Facebook Ad platform. (2:53)

2 – Creating Your Facebook Ad Campaign

Learn how to set up an effective Facebook Ad campaign for your business. (4:35)

3 – Your Ad Creative

This video discusses different ad formats, designing your ad image, and drafting your ad copy. (3:07)

4 – Analyzing & Optimizing Your Ads

This video shows you how to avoid common Facebook advertising mistakes that can lead to abandoning Facebook ad campaigns too soon. (3:52)

Module 3 – Facebook Marketing Essentials

This training module includes additional information and tips about marketing your business on Facebook.

1 – Introduction To Facebook Marketing

This video provides an overview of the benefits of marketing your business on Facebook. (4:21)

2 – Establishing Your Goals

Learn how to set goals for your Facebook marketing campaigns. (8:15)

3 – Your Facebook Presence

This video provides useful tips on establishing an effective presence for your business on Facebook by setting up Facebook pages and groups. (8:21)

4 – Facebook Content Strategy

This video discusses different types of content and content tools, and services you can use to market your business effectively on Facebook. (10:17)

Module 4 – Facebook Marketing Basics

This training module covers the basics of setting up an online presence for your business on Facebook.

1 – Introduction

This video explains why you should create a presence on Facebook and provides an overview of the topics that will be covered in the training videos. (3:20)

2 – Facebook Page

This video provides an overview of Facebook pages. (3:00)

3 – 8 Facebook Marketing Steps

This video provides an overview of the 8 Facebook marketing steps covered in this training series and expands on step 1. (4:18)

4 – Creating Your Facebook Page

This video will guide you through the process of setting up your Facebook Page. (3:48)

5 – Creating Your Cover Image

This video walks you through the process of creating and adding your cover image to your Facebook Page. (3:19)

6 – Your Profile Picture

This video walks you through the process of creating and adding your profile picture to your Facebook Page. (2:12)

7 – Your About Section

This video walks you through the process of creating and adding your ‘About Section’ to your Facebook Page. (1:19)

8 – Using Facebook Tabs

This video walks you through the process of creating and using Facebook tabs. (3:24)

9 – Posting On Facebook

This video walks you through the process of posting content to your Facebook Page. (4:59)

10 – Getting More Likes

This video covers different strategies to get more users to ‘Like’ your Facebook Page. (9:47)

Course Duration: 2 hours 11 minutes

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