Learn how to generate more traffic, new leads, and more sales and subscribers for your business using online advertising.
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Number of Lessons: 27
Course Duration: 2 hour 8 minutes
Course ID: WPMC-0044
See description of video tutorials below.
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This video course covers various online advertising methods you can use to generate more traffic, new leads, and more sales and subscribers for your business.
This video course includes downloadable guides and links to additional resources.
This training module focuses on search advertising. The videos in this module cover how to set up page search advertisements with Google Ads. After completing this module, you will know how to effectively launch search engine ad campaigns to drive growing traffic to your business.
1 – Overview
This video provides an overview of this training module. (0:38)
2 – Setting Google Ad Campaign Goals
This video walks you through various campaign goals you can set and how to pick the right ones for your business. (4:49)
3 – Ad Groups And Keywords
This video shows you how to set up ad groups and keywords for your Google Ads campaign. (5:58)
4 – Creating Ads And Monitoring Ad Performance
This video shows you how to create your ads and monitor their performance after launch. (4:17)
This video module covers how to use geotargeted advertising effectively to increase your reach and grow your business online.
1 – Overview Of GeoTargeting Marketing Module
This video provides a brief overview of the lessons in this module. (0:35)
2 – Preliminary Research
Learn how to do preliminary research to create an effective geotargeting advertising campaign. (7:55)
3 – How To Use Geotarget Advertising On Facebook
Learn how to set up a geotargeting advertising campaign on Facebook. (8:29)
4 – How To Use Geotarget Advertising With Google Ads
Learn how to set up a geotargeting advertising campaign using Google Ads. (8:54)
This training module explores additional aspects of advertising online with Google.
1 – Introduction To Google Advertising
This video provides an introduction to advertising online with Google. (2:34)
2 – Advertising Goals
Learn how to set goals for your advertising campaigns. (5:06)
3 – Ad Types
This video explores the different types of Google advertising options that are available. (3:58)
This training module covers how to drive traffic to your site using banner advertising. After completing this module, you will know how to create banner ads and run effective banner ad campaigns.
1 – Overview
This video provides an overview of this training module. (0:31)
2 – Creating Banner Ads
This video walks you through the process of designing and creating banner ads. (4:00)
3 – Setting Banner Ad Campaign Goals
Learn how to set goals for your banner ad campaigns. (4:26)
4 – How To Set Up And Run Effective Banner Advertising Campaigns
Learn how to set up and run an effective banner advertising campaign. (11:29)
This training module explores additional areas of using banner advertising.
1 – An Introduction To Banner Ads
This video provides an introduction to banner advertising. (1:49)
2 – Why You Should Be Using Banner Ads
This video explores different reasons why you should consider using banner advertising in your digital marketing mix. (2:48)
3 – Where To Conduct Banner Advertising
This video will help you decide where to place your banner ads based on your goals and your target market. (2:55)
4 – Designing Your Banner Ad
Discover several tools you can use to create your banner ads. (3:27)
This training module focuses on driving targetted traffic to your website from Facebook using native ads. After completing this module, you will know how to effectively create and launch Facebook Ad campaigns for your business.
1 – Overview
This video provides an overview of this training module. (0:38)
2 – Marketing Objectives
Learn how to set marketing objectives for your ad campaigns. (4:59)
3 – Audience, Ad Placement & Budget
This video focuses on audience targetting, ad placement, and setting a budget for your ad campaign. (10:58)
4 – Creating An Effective Newsfeed Ad
This video walks you through the process of creating an effective newsfeed ad. (10:02)
This training module covers the use of retargeting as an online advertising strategy.
1 – An Introduction To Retargeting
This video provides an introduction to the basics of using retargeting methods in advertising. (2:16)
2 – Types Of Retargeting
This video explores different types of retargeting your business can engage in, ranging from very simple to very complex. (4:06)
3 – Advanced Retargeting Scenarios
This video provides an in-depth look at some advanced retargeting scenarios. (7:01)
4 – Retargeting Tools
This video explores popular retargeting tools and platforms you can use for your online advertising campaigns. (2:53)
Course Duration: 2 hour 8 minutes
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