Online Advertising

Learn how to generate more traffic, new leads, and more sales and subscribers for your business using online advertising.

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Online Advertising

About This Course

Number of Lessons: 27

Course Duration: 2 hour 8 minutes

Course ID: WPMC-0044

See description of video tutorials below.

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Description

Online Advertising

This video course covers various online advertising methods you can use to generate more traffic, new leads, and more sales and subscribers for your business.

This video course includes downloadable guides and links to additional resources.

Course Content

Module 1 – Google Search Advertising

This training module focuses on search advertising. The videos in this module cover how to set up page search advertisements with Google Ads. After completing this module, you will know how to effectively launch search engine ad campaigns to drive growing traffic to your business.

1 – Overview

This video provides an overview of this training module. (0:38)

2 – Setting Google Ad Campaign Goals

This video walks you through various campaign goals you can set and how to pick the right ones for your business. (4:49)

3 – Ad Groups And Keywords

This video shows you how to set up ad groups and keywords for your Google Ads campaign. (5:58)

4 – Creating Ads And Monitoring Ad Performance

This video shows you how to create your ads and monitor their performance after launch. (4:17)

Module 2 – GeoTargeting

This video module covers how to use geotargeted advertising effectively to increase your reach and grow your business online.

1 – Overview Of GeoTargeting Marketing Module

This video provides a brief overview of the lessons in this module. (0:35)

2 – Preliminary Research

Learn how to do preliminary research to create an effective geotargeting advertising campaign. (7:55)

3 – How To Use Geotarget Advertising On Facebook

Learn how to set up a geotargeting advertising campaign on Facebook. (8:29)

4 – How To Use Geotarget Advertising With Google Ads

Learn how to set up a geotargeting advertising campaign using Google Ads. (8:54)

Module 3 – Google Advertising

This training module explores additional aspects of advertising online with Google.

1 – Introduction To Google Advertising

This video provides an introduction to advertising online with Google. (2:34)

2 – Advertising Goals

Learn how to set goals for your advertising campaigns. (5:06)

3 – Ad Types

This video explores the different types of Google advertising options that are available. (3:58)

Module 4 – Banner Advertising

This training module covers how to drive traffic to your site using banner advertising. After completing this module, you will know how to create banner ads and run effective banner ad campaigns.

1 – Overview

This video provides an overview of this training module. (0:31)

2 – Creating Banner Ads

This video walks you through the process of designing and creating banner ads. (4:00)

3 – Setting Banner Ad Campaign Goals

Learn how to set goals for your banner ad campaigns. (4:26)

4 – How To Set Up And Run Effective Banner Advertising Campaigns

Learn how to set up and run an effective banner advertising campaign. (11:29)

Module 5 – Banner Ads

This training module explores additional areas of using banner advertising.

1 – An Introduction To Banner Ads

This video provides an introduction to banner advertising. (1:49)

2 – Why You Should Be Using Banner Ads

This video explores different reasons why you should consider using banner advertising in your digital marketing mix. (2:48)

3 – Where To Conduct Banner Advertising

This video will help you decide where to place your banner ads based on your goals and your target market. (2:55)

4 – Designing Your Banner Ad

Discover several tools you can use to create your banner ads. (3:27)

Module 6 – Newsfeed Ads

This training module focuses on driving targetted traffic to your website from Facebook using native ads. After completing this module, you will know how to effectively create and launch Facebook Ad campaigns for your business.

1 – Overview

This video provides an overview of this training module. (0:38)

2 – Marketing Objectives

Learn how to set marketing objectives for your ad campaigns. (4:59)

3 – Audience, Ad Placement & Budget

This video focuses on audience targetting, ad placement, and setting a budget for your ad campaign. (10:58)

4 – Creating An Effective Newsfeed Ad

This video walks you through the process of creating an effective newsfeed ad. (10:02)

Module 7 – Retargeting

This training module covers the use of retargeting as an online advertising strategy.

1 – An Introduction To Retargeting

This video provides an introduction to the basics of using retargeting methods in advertising. (2:16)

2 – Types Of Retargeting

This video explores different types of retargeting your business can engage in, ranging from very simple to very complex. (4:06)

3 – Advanced Retargeting Scenarios

This video provides an in-depth look at some advanced retargeting scenarios. (7:01)

4 – Retargeting Tools

This video explores popular retargeting tools and platforms you can use for your online advertising campaigns. (2:53)

Course Duration: 2 hour 8 minutes

Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
Online Advertising - WPMasterclasses.com
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