Learn how to better promote your business using QR codes.
(check out the sample video tutorial above!)
Number of Lessons: 7
Course Duration: 1 hour 10 minutes
Course ID: WPMC-0021
See description of video tutorials below.
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Learn about the benefits of using QR codes in your mobile marketing and useful QR code marketing tactics you can implement to better promote your business.
1 – Introduction To QR Codes
This video shows you why you should use QR codes in your mobile marketing, explains the basic concepts you should understand before using QR codes, provides a quick overview of what the videos in this module covers, and the tools you will need to market your business successfully with QR Codes. (8:12)
2 – How To Avoid Crippling Your Campaign
Before you learn how to use different QR Code strategies correctly, it’s important to understand the mindset of what “NOT” to do with QR Codes. This video shows you how to avoid setting yourself up for failure. (8:55)
3 – What Value Will You Provide?
After learning how to avoid crippling your campaigns and the DO NOTs of QR Codes, it’s time to ask the question: What “value” will you give to your customers? In other words, why should they scan your QR Code? What incentive will you give them so that you can engage with them later? This video shows you several ways to provide value and get your customers to take action. (11:58)
4 – The Importance Of Having A Mobile-Friendly Landing Page
Imagine visitors scanning your QR Code with their mobile devices and arriving on your website only to find that your website is not mobile-friendly. Your visitors could become frustrated. This is a scenario you don’t want your prospects and potential customers to experience. In this video, you will learn about the importance of making sure that whatever visitors see after scanning your QR code is optimized for mobile devices. (14:40)
5 – QR Code Marketing Tactics: Engaging Customers
In this video, you will learn several ways to use QR Codes. First, you will learn how to build curiosity and pre-sell your products or services. If you can engage your customers and get them curious about how your products or services can benefit them, and they then interact with your company, you will be one step closer to fulfilling their wants and needs and ultimately making a sale. Second, you will learn how to use QR Codes to offer your customers instant answers to their questions. Third, you will learn how to begin implementing QR Codes as coupons to entice consumers to buy from you. (14:24)
6 – QR Code Marketing Tactics: Video Tours
Video tours can be a convenient tool for helping customers understand products or services that have strong visual appeal. For example, if you are a realtor, adding a QR code to your sign linked to a virtual tour of the property allows potential home buyers to inspect the home when no realtor is present to schedule an open home visit. This is one of many examples of how a video tour can positively impact your marketing efforts. (6:59)
7 – QR Code Marketing Tactics: List Building
Did you know that you can build a list using QR Codes? QR Codes can bridge the gap between the offline and online worlds, making it easier for you to build a list of customers. If you don’t have access to a list of customers for your business, then you are losing money by not promoting back end offers and additional products and services to loyal customers. In this video, you will learn how to build a list using QR Codes. (5:08)
Course Duration: 1 hour 10 minutes
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